DIGITAL, MARKETING & COMMUNICATION
Marine et Camille, les reines de l’Instagram chez Kazidomi, nous partagent leur know-how et leur best practices à propos de cet outil marketing de plus en plus incontournable.
Voici les différents points abordés lors de cette présentation :
1. Introduction : Since our creation until today (From 0 to 44.000 followers)
2. What can you do on Instagram ?
– Basics = Post + Story
– Next = Instagram Live, Instagram TV
– Free vs Paid
3. How to grow your community & engagement ?
– ‘The perfect Post’: Picture, Description (eg: question at the end), Post frequency, Hashtag, …
– Interact: Follow (Unfollow), Like & Comment, Share & Repost, Contests …
– Partnerships
– Influencer Marketing
– Use all the features : Swipe up, Survey, Link to Blog/ Recipes, …
4. Analytics & tools
5. Learnings & Conclusion
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